Trying to sell my house during the holidays seemed like a daunting task.
The holidays are a busy time, and though most people are in the mood to spend money and be generous, this generally doesn’t apply to real estate. People are busy, vacationing and spending time with family.
To find out how I plan to sell my house during the holidays in the future, keep reading!
Don’t Forget the Basics!
When I try to sell my house during the holidays, it is imperative I not lose sight of all the things involved in a successful sale is any season.
Price the property to sell. Decreasing the asking price adds perceived value to the property and can often result in a bidding war that can bring the property back up to or above the market value. If your house isn’t selling, respond the the market.
Hire a real estate agent that you trust and who knows your property and market better than anyone else. To sell my house during the holidays, I need someone who is dedicated and interested in me as a seller. Choosing your Aunt May who just got her real estate license may not always be the most economical decision.
Take Advantage of Internet Marketing
Make sure to have professional photos taken.
Good photography is key, especially with the importance of the Internet. 80% of buyers go to the web first when looking to buy a home, so when I want to sell my house during the holidays I need to empower myself with modern tools.
Use a video tour to showcase the house.
People are so busy during the holidays they may not have time to drive around and look at houses all day. Video tours offer a walk through view to those who won’t be able to come to open houses.
Use the Holidays to Your Advantage
Make your house festive! If I want to sell my house during the holidays, nothing makes more sense than using the seasonal festivities to my advantage.
Deck those halls!
But… be careful not to go overboard. Creating a neutral space for buyers is still important in them being able to envision themselves in their new home.
Staging the home to be comfortable will encourage buyers out from the cold. If you have a fireplace, showcase it as a focal point.
Offer cocoa or hot coffee. Play slow holiday music to encourage buyers to spend their time.
Curb appeal is always important. Again, use the holidays to your advantage but be tasteful. Make it clean, organized and pleasant. You may not have a bright green lawn to show off in the winter, but use seasonal foliage that will brighten your yard.
Make sure the front door and entrance is welcoming and bright.
Most of all, relax. Trying to sell my house during the holidays can add stress, but it doesn’t have to.
If the holidays are affecting your ability to sell, find comfort in the fact that the season is temporary.
Enjoy your family and loved ones and understand that potential buyers are all doing the same.